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Of course there are free tips for ITV Racing on ‘The Opening Show’ at around 9.45am every morning. And you can find The Opening Show tips on the ITV website on ITV race days.
But these are not tips from people who have to make a profit. The job of Ed Chamberlain and Oli Bell along with Matt Chapman and ex jockey's Jason Weaver, Mick Fitzgerald and Luke Harvey is to entertain.
Furthermore any selection they give is likely to be over-bet, meaning the odds end up being shorter than the true chance of the horses mentioned, which means if you follow these selections you are making bad value bets. In the long term bad value bets means you lose.
On The Opening Show and other places you will hear trainers make statements regarding the likelihood of their charges winning.
I always listen to what they have to say, but I keep in mind that trainers only really know the current fitness of their own horses, that they frequently over estimate the ability of their own horses and in some cases a trainer will deliberately mislead with their comments!
Free horse racing tips are frequently worth exactly what you pay for them.
Often their purpose is to get you to bet with a particular bookmaker and those that post them earn a commission from the bookie if you lose.
Of course that is not always the case and some very well respected people post selections in order to highlight their expertise.
When you follow my ITV Racing Tips you are getting selections from a service that has proven to be profitable since ITV started broadcasting racing on terrestrial tv. See the profit chart higher up the page for details.
ITV took over the broadcasting of UK horse racing on terrestrial TV from Channel 4 at the beginning of 2017 and that is when the ITV Racing Tips service was launched.
Originally it was an add on to my Value Backing service but it quickly become very popular as the profits shot up and now it is a stand alone service here.
ITV Racing moved the product forward from the Channel 4 days mainly through the skills of ex Sky Sports football presenter Ed Chamberlain.
The show is in two parts with The Opening Show broadcast in the morning and the live racing in the afternoon.
The Opening Show is the ITV version of the old Morning Line Channel 4 show.
ITV have a mix of horse racing tips, discussion and features.
As well as ex jockeys Luke Harvey, Jason Weaver and Tony McCoy who will be familiar to viewers of At The Races the show also has representatives from famous racing families like Francesca Cumani and Sally Ann Grassick